Biznes Ring is my proprietary cycle of business interviews with Polish entrepreneurs and managers. The mission of Biznes Ring is to create high quality educational content encouraging Polish companies to develop new competences, new management tools and new style of leadership. I talk to business experts who are not afraid to confront even most challenging subjects and are ready to answer even most meticulous questions. In our discussions we point out new solutions for companies that are facing new challenges within their organisations and in their business environments.

A parallel initiative to Biznes Ring is Biznes Ring Mixer – it is an event during which Biznes Ring guests join their forces to exchange their experiences and shape new outlook on what is needed in contemporary companies to maintain their competitive advantage in the times of volatility and uncertainty on their markets.

Effectiveness of decision processes in the company – Błażej Jurewicz i Agnieszka Węglarz

Part 1: A modern model of decision making

Part 2: Making decisions in the area of pricing and value offer

In the days of VUCA – the high complexity and variability of the business environment, decision making by business leaders is increasingly difficult. Managers often get very large amounts of data that cause information noise, so their choices may be subject to inference errors. How to make strategic decisions more effectively and for the benefit of the company? How should traditional decision-making models change? I talk about this with Błażej Jurewicz, CEO of Architects of Value, an expert in the field of decision-making.

Agile digital transformation in the company – Grzegorz Perkowski from Infinity Group and Agnieszka Węglarz

Part 1 – Defining the project

Part 2 – Organization and implementation of the project

This time Grzegorz Perkowski, Chief Technology Officer at Infinity Group is the guest of Business Ring and the subject of our conversation is the digital transformation in the company. Grzegorz combines many years of experience of IT practitioner, business analyst and is an entrepreneur himself, therefore we conduct our discussion from the practical perspective of the owner of a medium Polish business. We are talking about the benefits of a company from digital transformation, but also how to deal with the key challenge of transformation – how to organize it and carry it out in a company that needs to function smoothly on a daily basis.

Biznes Ring Mixer – how to compete in the era of uncertainty?

Guest commentaryBłażej Jurewicz

Part 1Price wars and falling margins

Part 2Business model elasticity

Part 3Transformation of sales and marketing

Part 4competence of leaders in the era of VUCA

The aim of the first edition of Biznes Ring Mixer is to outline key competences that Polish leaders need to have in order to lead their companies to grow on highly volatile markets and to win in highly uncertain environment – in the era of VUCA.

How to commercialise new products – Salesbook and Agnieszka Węglarz

Part 1: Identifying value in the offer
Part 2: Prototyping new product and price
Part 3: Key rules how to commercialise IT products

As indicated in earlier Biznes Ring interviews, the ability to properly commercialise new products and services is one of key challenges on our market. My guests – the Managers of Salesbook – have agreed to share with me the details of how to successfully launch new product based on digital technologies. We discuss in detail what kind of customer information do we need to gather and how do we need to use it in order to prototype a sales application, which in 12 months has gained many thousands of users.

Transformation of business models in Polish companies – Marcin Słomski, Agnieszka Węglarz

Part 1: Definition of business model
Part 2: Challenges and levers in a business model
Part 3: Internal challenges – commercialisation

Market saturation and increasing competitiveness in many industries is the reason why simple growth formula doesn’t work any more in case of many companies. Price wars, limited access to resources, increasing costs – these are everyday challenges on our market. How to successfully run a company in such demanding conditions? How to use the knowledge about business modelling to leverage company’s growth? How to transform current business models? These are the main topics of my discussion with Marcin Słomski, Managing Partner in Private Venture Partners.

The digitalisation of the sales process in B2B – Agnieszka Węglarz, Michał Skurowski, Agnieszka Zawadka

Part 1: What is a sales process
Part 2: Scalability of a sales process
Part 3: Implementation – tools and competences

High degree of competitiveness implies quick professionalization of sales in Polish B2B. The traditional model of an autonomous sales representative which is responsible for every stages of sales – from lead generation to deal closing – becomes counterproductive.

Professionalization embraces the entire sales process, yet each of its’ stages can be optimised in a different way. The automation of prospecting is one of the leading trends on the path for greater sales efficiency. How can we use digital technologies to leverage sales process, especially its’ initial stages? This is the subject of my interview with CEO and CMO of Livespace, provider of a new generation CRM for B2B companies.

Gamification in sales – Agnieszka Węglarz, Paweł Kornosz

Part 1: Transformation of sales motivation schemes
Part 2: Gamification mechanisms
Part 3: Gamification benefits

Sales becomes critical business area and undergoes dynamic transformation. Sales system has many elements: strategy, models and processes, competences and people. Changes in the employment market imply new approach to sales people motivation. What are the new concepts in motivating sales teams? What is the potential of gamification in sales motivation? These are the topics of my interview with Paweł Kornosz, the CEO of YesIndeed, expert in sales motivation and gamification in sales.

Managing change in sale and marketing – Agnieszka Węglarz and Angelika Chimkowska

Part 1: Changes in sales
Part 2: Changes in marketing
Part 3: How to integrate marketing and sales – Strategy, objectives and values
Part 4: How to integrate marketing and sales – change programming

On a highly competitive, saturated market, sales and marketing are key functions in companies which want to grow. Both in B2C as well as in B2B these functions are undergoing a dramatic change. These changes are inevitable, yet often painful and difficult. My discussion with Angelika Chimkowska, change management expert, focuses on effective transformation of these elements in the company. What is the nature of marketing and sales transformation? How to perform this transformation? These are the topics of our interview.