In the days of VUCA – the high complexity and variability of the business environment, decision making by business leaders is increasingly difficult. Managers often get very large amounts of data that cause information noise, so their choices may be subject to inference errors. How to make strategic decisions more effectively and for the benefit of the company? How should traditional decision-making models change? I talk about this with Błażej Jurewicz, CEO of Architects of Value, an expert in the field of decision-making.