Strategist and practitioner in marketing, business and sales, with over 20 years of professional experience. Independent consultant, powerful lecturer with long term training experience.
Agnieszka's core competences are focused on strategy and business development in B2B: segmentation, targeting, value proposition, buyer personas, organisation of sales and marketing processes in business models.
She is also lecturer at ICAN Institute, editor of Harvard Business Review Poland, specialising in sales and marketing integration and expert in consulting projects run by the Institute.
She holds MA in Economics at Warsaw University, she’s graduate of scholarships at University College Galway and Sussex University in economics and business management. She is member of Employers’ Council at the Faculty of Economics, Warsaw University.
In 1996-2001 she worked as the Client Service manager in such international agencies as JWT, Ammirati Puris Lintas, Publicis. From 2001 till 2006 she was Head of Strategic Planning in G7, where she was responsible for strategic consultancy for most of agency’s brands, in such industries as banking, insurance, FMCG, media, telco.
From 2007 till 2013 she worked in Polkomtel, one of the leading Polish mobile telecoms, first as Marketing Strategy Director responsible for marketing strategy and its’ implementation for mass market, then as Brand Director, responsible for brand and customer experience management.
In 2013-14 she worked in Sygnity S.A. (Polish IT sector) as Marketing Director.
Since 2014 works as an independent advisor and lecturer.
Strategy is her passion. She defines strategy as the ability to plan ahead for the future in business as well as in personal life.