Contemporary entrepreneurs need to constantly refresh their knowldedge and competences to be successful in their businesses. Otherwise they limit their chances to grow. I write about topics which I consider to be crucial for contemporary business: about the tansformation of marketing, sales and the entire business models.
Building business model in the video communication industry. Interview with the co-founder of Gather-in.
Gather-in is a promising tech-based startup in the video communication industry. In my interview with Memet Ali Alabora, co-founder of Gather-in we discuss his experience with building a business model based on digital technology in a highly competitive environment.
Startups entering the growth phase face new challenges resulting from a bigger scale of activities. It is a moment when they can either stumble or surge. What are the key levers for startups in the growth phase to develop and succeed?
As we slowly emerge into a new normal, the food industry is also preparing for possible pivots. Let us review some new trends and possible changes in food business with food experts and practitioners that I have invited to this interview.
As the economies gradually reopen after the first wave of COVID-19, social distancing may still be shaping consumers behaviours and influencing changes in many industries, including retail.
The executive team from RealEye, a fast-growing, tech-based startup in the research industry was among the participants of the second edition of Business Model Mastering at Google Campus for Startups Warsaw. In my interview with Adam Cellary, Founder and CEO of RealEye we discuss his experience with building a scalable business model based on digital technology.
Radek Wierzbicki, recent participant of Business Model Mastering at Google Campus Warsaw is the Founder and CEO of Trefix, a promising fintech in B2B sector, which provides currency risk management application. The reason why I have asked Radek for this interview is twofold. First – because Radek and his team are experts in currency management risk and taking into consideration highly volatile economic environment we are currently witnessing I wanted to hear from Radek his predictions for 2020. Second reason for this interview is because Trefix is a great example of designing new value proposition based on the observation of Customers’ unsolved problems and pain points. Therefore I wanted Radek to share his experience in designing value proposition with other startup founders. ……
Sales channels are one of key building blocks in every company’s business model. They give access to company’s offer, they deliver value promised in the offer and they assist clients in their buying process. Mismatched channels can however generate excessive costs or even restrain our sales.
In my last article I was referring to a typical situation, when a sales representative comes to his boss asking for his permission to lower the price in the offer in order to overcome client’s barriers and thus to increase sales. I was emphasizing that the reasons for company’s sales deciline may lie outside the pricing area. The reason for sales decline may be the lack of proper value proposition – discussed in my previous article or lack of adequate segmentation – which I address in this post.