Contemporary entrepreneurs need to constantly refresh their knowldedge and competences to be successful in their businesses. Otherwise they limit their chances to grow. I write about topics which I consider to be crucial for contemporary business: about the tansformation of marketing, sales and the entire business models.



Lyofood is a freeze-dried food producer. Lyofood products are fast to prepare, but they are preservatives free and you can store them long time. They are made only of natural ingredients. The product has unique features and superior quality, but nowadays even a great product is not enough to successfully build growing business. One needs an efficient business model. Today I talk to Laura Godek – Lyofood co-founder about Lyofood business model and its’ growth levers.


Why do you need a mission and business model when the going gets tough in your startup

Startup founder has to be a “jack of all trades” and master of everything –  he or she has to have a very broad knowledge and fix many problems at the same time. Sometimes however even “jacks of all trades” can hit the wall and feel lost when their startups grow and there are literally hundreds of business decisions to be made every day. In my interview with Magdalena Przelaskowska and Zofia Kłudka we discuss how mission statement and business model can help the startup founders to straighten things up.


Building business model of a mobile application in the agricultural industry

MapMyApple is a mobile application based on machine learning that supports apple growers by equipping them with daily recommendations for orchard management, to help them achieve higher yields and better apple quality. Today I talk to the founder – David Blazevski about his and his management teams’ – Jovana Djdorjić and Mihajlo Milenković –  experience with developing a business model for their application.