Part 1: Identifying value in the offer
Part 2: Prototyping new product and price
Part 3: Key rules how to commercialise IT products
As indicated in earlier Biznes Ring interviews, the ability to properly commercialise new products and services is one of key challenges on our market. My guests – the Managers of Salesbook – have agreed to share with me the details of how to successfully launch new product based on digital technologies. We discuss in detail what kind of customer information do we need to gather and how do we need to use it in order to prototype a sales application, which in 12 months has gained many thousands of users.