Sales becomes critical business area and undergoes dynamic transformation. Sales system has many elements: strategy, models and processes, competences and people. Changes in the employment market imply new approach to sales people motivation. What are the new concepts in motivating sales teams? What is the potential of gamification in sales motivation? These are the topics of my interview with Paweł Kornosz, the CEO of YesIndeed, expert in sales motivation and gamification in sales.
On a highly competitive, saturated market, sales and marketing are key functions in companies which want to grow. Both in B2C as well as in B2B these functions are undergoing a dramatic change. These changes are inevitable, yet often painful and difficult. My discussion with Angelika Chimkowska, change management expert, focuses on effective transformation of these elements in the company. What is the nature of marketing and sales transformation? How to perform this transformation? These are the topics of our interview.
In the volatile business environment company leaders feel constant pressure – on results, efficiency, growth.
The responsibility they bear is not only a privilege but also a huge challenge. The stress increases when the company enters structural and business changes. How can the leader prepare himself for the up-coming changes, to be more resistant to pressure and stress?
Change becomes the immanent element of business. The need of change usually comes from the top management of the company. Managers expect that all company employees proactively join the change, yet some of the employees become reluctant. What is the reason for this reluctancy and what are the remedies? How can managers benefit from the idea of “turquoise” management to engage their people in the transformation process? This are the topics of my interview with Andrzej Jeznach, author, writer and entrepreneur who successfully implemented elements of turquoise organisation in his company.