Managing the startup: the Need for a Measurable Approach and KPIs
In today’s dynamic business environment, small tech companies face unique challenges when it comes to scaling production and sales. One of key factors determining their success is the adoption of a measurable approach, as it helps to better manage activities and processes within the company. For the Board of Management this involves not only effective financial management but also focusing on key performance indicators (KPIs) in the commercial and operational realm.