January 2025

Matching Talents to Roles: A Key to manage Team energy in Startups

Burnout isn’t always about workload. Sometimes, it’s about the wrong workload. One of the less-discussed but critical causes of burnout in startups — and even in larger organizations — lies in how we assign people to roles. Startups often demand versatility and a “can-do” attitude. But when individuals are placed in roles that don’t align with their natural talents and abilities, it creates a subtle yet damaging drain on their energy and motivation.
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